After Formland in Denmark, our next stop was Formex in Stockholm.
Visiting two major Nordic trade fairs within a short period gives an interesting perspective on the market. Beyond colours, materials and visual trends, we are always looking at the bigger picture: What is happening within retail? How are brands developing their assortments? Which products stand out – and why?
For Izip, this is an important part of our work. We work at the intersection of product, business and market, helping companies turn ideas into products and concepts that make sense commercially.
Formex gave us new inspiration, valuable conversations and several interesting meetings – as well as a good snapshot of where the Nordic interiors and lifestyle market is heading.
A few impressions from Stockholm below.
